Tales from Your Table

I just wanted to let you know that your commercial works. I had never heard of Duke’s Mayo until recently when I started seeing your commercials on TV. They were so inviting and interesting that I decided to try the mayo. I have NEVER done this before — that is, try a new product because of something I have seen on TV. I don’t even watch that much TV. But your commercials made me want to try your mayo. I was born and raised in Texas, and the homey feel of your commercial struck a chord with me. Well, I did give it a try, and I just LOVE this mayo. I have been a lifetime fan of Hellmann’s and never would have thought of using any other mayo. However, I am now a Duke’s convert. I don’t know what it is, but this mayo is better. Much better. I am enjoying a sandwich right now, slathered with Duke’s, which is why I got inspired to write this. I also have shared my experience with many of my friends and relatives, and they are now Duke’s converts as well. Interestingly, whenever, I have started telling them my Duke’s story and the attraction to the commercial, every single one of them has said something like “oh yeah, I’ve seen those commercials. I have thought about trying that mayo as well because of them.” I have urged them to follow up on that though, and every single one of them has agreed that Duke’s is the best and have made the change. So, mostly, I just wanted to let you know that your commercial is great and doing exactly what you are paying it to do — getting some Duke’s converts!! Thanks for the great commercial; but more importantly, thanks for the great product!

— Gail Clifton