Duke's History - A True Southern Original
The South has its share of true originals. By that, we mean quirky, eccentric characters who add color to their local communities. We have people who are crazy for college football, people who are crazy for NASCAR racing, and people who are crazy for whole-hog barbecue. And then there are those people who are crazy for Dukes Dukes Mayonnaise, that is. Most of the time, fans of Dukes Mayonnaise live quietly among us. The only way to identify them is to sneak a peek inside their refrigerators. But ask them if theyd like a tomato sandwich, and theyre likely to show their true colors the yellow and black of the Dukes Mayonnaise label. For thousands of people around the South, there is no other mayonnaise but Dukes. I love Dukes Mayonnaise, says food writer, cookbook author, and culinary television producer Virginia Willis of Atlanta, Georgia. Thats the best part of a BLT, she adds, the creamy, yummy mayonnaise. She uses Dukes Mayonnaise when she tests recipes for her culinary clients because it gives her consistent results. Dukes, she points out, is a little more acidic, a little more zesty than other brands. And that little bit of acid really makes flavors pop. For me, its got to be homemade or Dukes, she says.
A Uniquely Southern Recipe
Almost a century after Eugenia Duke created her unique mayonnaise recipe, Dukes is still made in Greenville, South Carolina. Mrs. Dukes kitchen has been replaced by a modern production facility that turns out 240 jars of mayonnaise a minute, but the recipe for Dukes Mayonnaise has remained the same. Weve never changed the formula, explains Mark Sauer, vice president of sales for C. F. Sauer and great-grandson of Conrad Sauer, Sr., not since Dukes time. Dukes, he says, is a uniquely Southern product. It was developed at a time when the South was still a distinctive place with a distinctive taste. And that hasnt changed. The formula for Dukes includes more egg yolks than other brands of mayonnaise, he points out. It also has no added sugar. (Its the only major brand of mayonnaise that can make that claim.) That combination gives the mayonnaise a tanginess Dukes fans have come to love.
Traditionally, Dukes market area has included northern Florida, Georgia, North Carolina, South Carolina, and Virginia. In recent years, the company has expanded into Alabama, Mississippi, Ohio, and Tennessee, as well. And now fans of Dukes Mayonnaise have an alternative way to purchase their favorite spread. The mayonnaise is now available online at Dukes Company Store. Soon, everyone will be crazy for this true Southern original.